Wednesday, January 07, 2009
We have a contender
Next December when you're looking for the dumbest headline of the year, keep this one in mind. We had a heavy rain last night. This morning, the Seattle Times has a banner headline—all caps, the full width of the front page—reading "DOWNPOUR." There really is a story here; we had some serious flooding out in the county. However, all that headline tells me is that it rained in Seattle in the winter. Anyone who has ever visited Seattle in the winter knows that it rains almost every day from October to April. No rain is worth a headline, downpours are not. Is a headline like that really supposed to sell newspapers? No wonder the newspaper business is in trouble.