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Movie trivia question
I spotted this on the BBC:

A Brazilian pastor has died during a screening of Mel Gibson's controversial film The Passion of the Christ.

Jose Geraldo Soares, a 43-year-old Presbyterian, had booked a whole cinema to view the film with his congregation.

Halfway through, his wife noticed that he was no longer awake, and a doctor in the audience confirmed that he had suffered a heart attack.

Friends denied that violence scenes of Christ's beating and crucifixion had caused Pastor Soares to expire.

[...]

Pastor Soares is the second person to die at a screening of the film.

Peggy Law Scott, an American woman in her 50s, passed out last month during the crucifixion scene, when watching the film in Wichita, Kansas.

She later died in hospital, after suffering a heart attack.

So here's my question, baring disasters like earthquakes, fires, and such, what is the record for people dieing while watching a film. I suppose stampedes count if they can be blamed on the movie and not on something external. Is Mel in contention for some kind of record here?